HaulTech’s cutting-edge solutions will help hauliers to create a unique brand image.
Branding is the essence of a business, it creates an identity that helps your consumers to identify with your company. Branding is not only a way to make a memorable impression on the consumers mind but it gives a portrayal of who your company are and what your company does. Creating a strong brand is not just about having a different logo, it is about creating an image that consumers view in a positive light. This positive response to your brand can be generated through your companies voice and presence to generate recognition. In a competitive field such as haulage it can be difficult to give your business the unique selling point it needs to differentiate itself from a competitors brand. HaulTech are helping hauliers to separate themselves from the competition by providing the means to create a unique branding presence.
HaulTech have enhanced the operations of hauliers for the past 28 years and continue to do so through the use of their multi-award winning software solutions. HaulTech’s Transport Management System (TMS) generates invoices that are branded with the hauliers logo and are instantaneously sent to their customer on completion of a job. This feature of the system means customers will no longer have to wait to get invoiced. The improvements in the hauliers efficiency improve the hauliers brand image by promoting great customer service.
HaulTech’s TMS users can majorly improve the experience of their customers through the use of the Customer Service Portal (CSP) which gives an increased connectivity between the haulier and their consumer helping to further their business relationship and reinforce the hauliers brand image. The customer-friendly CSP allows customers to use a simple web portal to directly add jobs into a hauliers system and gives the customer the ability to view and manage their past and pending jobs. Giving the option for customers to use a simple web based platform that allows them to track their job status creates a stronger and more trustworthy relationship with a hauliers brand. This can give a haulier the unique selling point they need to get the advantage over their competitors.
If you would like to know more about how HaulTech can improve your brand image and give you the advantage over your competitor then call the team on 01782 662244, say hello@haultech.co.uk or submitting a form by clicking here.
