Haultech Feature

With its market-leading TrakMan and Traffic products, Staffordshire-based HaulTech, has established itself as the UK’s most eminent transport and logistics software specialist.

The company prides itself on offering clients a truly bespoke service and by working closely with them, the HaulTech team, led by newly appointed business development Director, Bob Haughton, takes the view that by offering the best objective advice, they always arrive at the best possible solutions to ensure that savings can be made and profitability can be increased.

HaulTech has recently been strengthened by the addition of technology industry expert, Clare Armstrong and Bob Haughton who has joined from Isuzu Truck UK.  Clare will be tasked with driving sales growth while it will be Bob’s responsibility to oversee continued business development and company growth by putting in place an integrated plan that will see the company continue to provide industry-leading integrated solutions.

As the company prepares to launch a new strategic partnership with Derbyshire-based Transport Data Interchange (TDI) at this year’s CV Show, Bob reflects here on a recent history that has seen many notable successes and an ongoing professional outlook that he believes will ensure continued success.


 At HaulTech, the approach has always been to put each customer’s specific requirements first.  We have some fantastic products and we have total confidence in how effective they can be for just about any transport company but if we are to do all that we can to ensure the best results possible, the important thing is always to listen to their individual requirements and advise accordingly; even if that very rarely means advising that they should look at other options.

That said, the company is proud of its track record of success and has many examples of how it has had a positive effect on the performance of our clients.  With RASE Distribution, the HaulTech team provided a client with an integrated solution that enabled it to manage its customer requirements through every stage of the delivery process.

RASE provides its clients with a range of quality assured services including contract logistics, UK & European full loads, UK distribution of packaged hazardous goods, extensive storage facilities including ‘Top Tier’ COMAH status plus Express, Premium and Economy pallet collection and delivery services throughout the UK and Europe for non-hazardous goods.

In order to win a tender with the global agrochemical provider DuPont, RASE looked to further develop its Traffic and Warehouse Management Systems and by investing in an integrated system from HaulTech.  RASE introduced a company-wide system bespoke to their needs that not only helped them to win the tender, but also optimised its operational efficiency and enabled it to offer its clients complete transparency and control of their stocks, including products stored under the COMAH Regulations.

The team recommended the HaulTech Traffic system, knowing that it would give them complete control over job booking, resource allocation, load planning, document generation and customer account management in one easy to use single reference system.  In addition, HaulTech’s Warehouse Management system gave real time visibility of the warehouse segregation plan, warehouse utilisation and COMAH stock holding calculations which further added to the time saving aspect of the company’s operations.

The solution saw HaulTech supply RASE with an integrated system that provided DuPont with a secure link with its SAP order processing system enabling it to process collection, picking and delivering orders directly into its WMS and TMS which sent confirmation messages back to DuPont at every stage of the process from order receipt to delivery, signature capture and scanning of the POD.

Geoff Hill, RASE’s Managing Director was delighted with the result.  He explained: ‘The packaged chemical sector is heavily regulated and requires additional reporting and total traceability of the lifecycle of each consignments and the associated hazards therein.  All transport paperwork has to comply with the ADR Regulations for road transport and the warehouse records have to comply with the COMAH Regulations. We chose HaulTech knowing that when the regulatory bodies updated regulations; as is the case of the Tunnel Codes, we could depend on the HaulTech team to work in partnership with us to integrate the changes to the systems.

“The inclusion of live visibility of the warehouse utilisation, HSG71 Segregation Plan and COMAH stock holding calculations provided our operators with a very powerful reporting tool. The resulting saving in management time is in-keeping with our lean thinking ethos.’

RASE general manager, Ian Lovely, added:  “We expect HaulTech TMS and WMS will continue to help RASE to further expand into niche markets whilst providing our staff with the best tools to manage all sectors from the less complex ‘on demand’ customer to the total logistics packages we provide, giving all our customers complete visibility and traceability of their products via the portals on our website.”

One hugely pleasing element of our work with RASE was that as a result of its Dupont project, the company was nominated for the coveted ‘Best use of Technology Award’ at the 2010 Motor Transport Awards and we’d like to think that HaulTech played a significant role in the company gaining that level of industry recognition.

With Pulleyn Transport (Pulleyn), the team had to come up with another bespoke solution to a particular scenario.  The company specialises in the pharmaceutical logistics sector where goods must be carried at temperatures of between 2ºC and 8ºC.

The HaulTech TrakMan product has developed a temperature monitoring package that delivers real-time alerts and historic records that allow customers to immediately react to potentially disastrous temperature fluctuations and provide logs for regulatory requirements.  Pulleyn utlises the system to monitor, track and protect high value loads against temperature variance.  Director, Ryan Pulleyn, explains further:  “We rely on the TrakMan system to provide real-time fleet performance information, including vehicle positioning, mapping, temperature monitoring, journey logging and automatic alerts for all of our 47 trailers and rigid trucks.

“The delicate nature and tight temperature bands at which pharmaceuticals must be handled brings the TrakMan system into its own, with significant financial and commercial benefits.   We are entrusted with consignments of extremely high value but it’s not just the monetary value at stake.  We may be carrying bio-pharm’ products such as urgently needed vaccines and any significant deviations in temperature or delays en route could quite literally be life-threatening.

“We therefore we rely on a system which gives us tight control and analysis during every minute of every journey.  For instance, we have 27 trailers with dual refrigerators, both of which ‘talk’ to the system to determine the precise temperature of the load space and relay the information to our office and mobile phones in real time.  Through that kind of outstanding service, TrakMan achieves significant commercial efficiencies both for Pulleyn Transport and our customers in turn.”

Everyone at HaulTech is always enthused when the team develops solutions to help companies with unique requirements but at the same time, our core business is centred around helping traditional transport and logistics companies to achieve their goals and in particular, to increase profitability.  Looking at a solution that was provided for a more traditional logistics company, HaulTech is particularly proud of its association with S Cooper and Sons.

Set up in 1925, S Cooper & Sons Ltd (S Cooper) has grown to become one of the UK’s top logistics companies.  Working from its seven acre site in Winsford, the company offers an inclusive portfolio of haulage and warehouse services to its customer base. To cover its customers’ diverse requirements, S Cooper has a mixed fleet of over 100 vehicles, all equipped with vehicle tracking.

The company offers a wide range of services including hazardous haulage, storage, and nationwide coverage that is further enhanced through its membership of the Pallet-Track network.  The S Cooper team went to the market looking for a number of solutions that would ultimately provide them complete control and visibility of its entire haulage operation.  Its aim was to purchase a number of software solutions, which would provide the company with a diary-based management system that could handle the diverse range of services it offers while integrating fleet, warehouse and online management systems to deliver complete operational visibility and financial control.  Of particular importance was the ability for the chosen system or systems to manage and improve the utilisation of the company’s one hundred plus vehicles while ensuring all work undertaken was cost-effective and delivered to a high service standard.

To reach the desired solution, HaulTech worked closely with S Cooper to develop a fully integrated system that tied together all of its operational processes to deliver performance improvement together with full operational and financial visibility.  Richard Howarth, managing director at S Cooper, commented: “HaulTech has given us an integrated system that manages our orders, customers, warehouse, fleet and traffic office.  The system has enabled us to better manage our operational and financial performance whilst improving customer service through advanced services and visibility.”

That particular application made use of a combination of HaulTech products and services, namely the HaulTech Traffic Management System as well as our Interactive Customer Portals, Warehouse Management System, POD Management System and Financial & Performance Reports.  The way we worked side by side with S Cooper perfectly demonstrated our approach and as with every client, we were delighted to make such a big difference to both the company’s perceived performance and ultimately, its profitability.


Working alongside clients to carefully consider their needs before advising on the best solution possible is how the HaulTech management team has built the company to date and how they intend to continue moving forward long into the future.  However, it is always important to be open to new ideas and where appropriate, new partnerships that can see the whole being greater than sum of the parts and Bob is now looking ahead to this year’s CV Show which will be held at Birmingham’s NEC between 9th-11th April.

“The CV Show is a flagship event for our industry and we always have a presence there to showcase our capabilities and to network with existing and prospective clients alike,” says Bob.  “However, this year, we have teamed up with a company we have worked with and admired for some time to present a strategic partnership that we believe can make a fantastic difference to the performance of many of our clients in the future.”

Specialising in tachograph analysis and driver CPC training, Transport Data Interchange (TDI) has built an enviable reputation for excellence in the industry.  Those elements work well in tandem with our Traffic and TrakMan products to give hauliers and other multi-vehicle companies a complete traffic management and compliance package.

Bob continues:  “HaulTech has enjoyed an association with TDI for some time now and from the outset, it was clear that not only did the companies’ respective product sets have a clear synergy but there was also a mutual drive and customer-focused approach would make us ideal partners.  With our mutually driven approach and high work ethic, it makes perfect sense for us to work together this way so that we can better demonstrate the complementary benefits of both offerings in an end-to-end service.

“Our Traffic and TrakMan products already see us offer a set of specialist industry solutions but when backed up with the tachograph analysis and training expertise as provided by TDI, the overall package becomes that bit more compelling and comprehensive.  The CV Show will provide us with the ideal platform to demonstrate that compatibility and we’re all looking forward to what promises to be an outstanding event.”


25th March 2013

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