An overview of telematics impact within the transport industry
‘Work smarter not harder’ with HaulTech’s Telematics solutions
The first time we heard the term ‘telematics’ was back in 1960, in reference to GPS technology utilised by the US Defence Department to access data and improve communications during military conflicts. Ever since, the application and functionality of telematics has been expanded into different industries, the Commercial Fleet market being one of the most representative.
Over the past 5 years, the understanding and acceptance of telematics within the fleet industry has grown and the picture looks very positive for developers and providers.
At the beginning, the most significant challenge was gaining customer acceptance, trying to change the ‘mindset’ of many people that for years managed their businesses according to their own personal believes and predictions. Understandably, the integration of advance technology was seen as a disruptive innovation for old-fashioned fleet processes. However the benefits that have been advertised through various channels and word of mouth was of massive importance when it came to getting people to know about this innovative market trend.
The feeling of unfamiliarity with the platforms and devices at the first stage is normal, but you do not need to possess outstanding computer literacy skills to be able to manage and utilise the products to their full potential. Additionally, most providers take responsibility for installation processes, on-going support and training, enabling the customer to interpret data and improve operational efficiencies.
But making people aware of its features and benefits was not enough; the monetary investment was a big question mark for fleet leaders that, with time, got to understand that even though important capital was required; the rapid ROI allowed them to recover costs within a very short period of time, making the solution cost-effective and worth the investment. The fact is that in response to the highly competitive market, the cost is minimal compared to what it used to be a decade ago, and access to competitive prices is now at your fingertips.
To date, telematics has made managing fleets much simpler and accurate through the use of critical data, supported by invaluable features such as real-time GPS (global positioning satellite), high definition cameras, routing, driver and vehicle performance, and most importantly enabling two-way-communication between office and driver – features that will continue to increase in order to optimise procedures and customer experience.
The future is now!
As our understanding of telematics develops even further, so too will its application and its utilisation is now expanding into new audiences including vehicle manufacturers, general vehicle drivers and insurance providers, who are taking a greater interest in finding new ways to improve profitably through cost and risk reduction.
Industry experts have been open to talk about how needs are changing, and the undeniable reality of having telematics solutions in every company car and commercial fleet in the near future and as it has become more affordable and effective, small businesses are becoming more comfortable making the investment in a telematics solutions too, something that nobody would have thought a decade ago, when only companies with considerable disposable resources could have afford.
Ultimately, going back to the story line, telematics came out of the birth of GPS and is now enabling users all over the world to optimise processes, improve profitability, reduce risks, maximise time and revenue and of course drive more safely and more intelligently. Take a look at HaulTech’s telematics solutions available or get in touch with a member of our team today!